Marketing

At Najar, we sell to CFOs. This isn’t a target audience that can be won over with a generic, flashy campaign. It requires a rigorous approach: content that demonstrates genuine expertise, precisely targeted campaigns, and close coordination with Sales to ensure the marketing message translates into a pipeline. My team builds both in parallel: the acquisition engine that generates qualified leads, and the brand credibility that establishes Najar as the industry leader in its market. Both are necessary. Both are demanding.

Marketing Team

Build Najar’s acquisition engine and establish our brand as the industry leader in B2B SaaS spend management by reaching the right decision-makers with the right message at the right time.

The Scope :

• Growth & Acquisition: Manage paid and organic channels (LinkedIn Ads, Google Ads, SEO) targeted at our decision-makers, implement nurturing workflows, and rigorously analyze the ROI of each campaign.

• Product Marketing: Build and refine Najar’s positioning, translate product value into compelling messages for our target audiences (CFOs, CIOs, procurement executives), and equip the sales teams with the right tools to win them over.

Field Marketing :

• Organize Najar’s presence at strategic events, host themed webinars, and create high-value touchpoints with our ecosystem.

• Content & Branding: Produce content that demonstrates genuine expertise (white papers, case studies, newsletters) and ensure consistency in Najar’s messaging across all media.